Context
We record the current state, objective, constraints, access and the definition of done.
Scope
I separate the required release from optional work and identify dependencies before changes begin.
Implementation
Work happens locally or on staging, with a practical way to compare and roll back risky changes.
When is this service useful?
A landing page works when it has one primary offer, a defined audience and a measurable action such as an enquiry, call, booking or purchase.
- Launch a focused service, product, event or advertising campaign.
- Validate demand before investing in a larger multi-page website.
- Create a dedicated Google Ads destination with aligned messaging and conversion tracking.
What is included?
Structure
I arrange the offer, evidence, objections, CTA and next step in a deliberate order.
Design
I create a responsive block system with readable typography and a visible action.
Forms
I configure validation, consent, success and error feedback, and the required enquiry destination.
Measurement
I prepare form, click and route events without adding a duplicate analytics tag.
How the work proceeds
- Context. We record the current state, objective, constraints, access and the definition of done.
- Scope. I separate the required release from optional work and identify dependencies before changes begin.
- Implementation. Work happens locally or on staging, with a practical way to compare and roll back risky changes.
- Verification. I test priority pages, mobile widths, links and the complete user journey that the work affects.
What is controlled before release?
- One landing page should not attempt to sell ten unrelated services.
- The advertising promise and landing-page content must match.
- Speed, mobile flow and form delivery are verified before paid traffic starts.
Relevant real projects
Only real Montana WebStudio portfolio projects are referenced — no invented case studies or performance claims.
Frequently asked questions
How is a landing page different from a homepage?
A landing page supports one narrow journey and traffic source, while a homepage represents the business more broadly.
Can it include a CMS?
Yes, when content changes frequently. A stable campaign may be better served by a simpler static page.
Does this include Google Ads management?
The page is prepared for relevant traffic and measurement; campaign management is scoped separately.
Planning a landing page?
Send the offer, audience, traffic source and desired action — enough to outline the first structure.